Appealing to the Masses

Yeah, so I made a commercial for IWP to get people to send us questions. It took me a while to get right. I’m still not convinced it’s “finished” but… it’s airing. So who am I to judge? This is a technique that I first saw used in a documentary called The Kid Stays in The Picture. What you do is “cut out” the subjects in the photo and separate them from the background in photoshop. Then you fill in the background with the clone tool, import everything into After Effects and separate the layers on a 3D plane, blurring the background out to give field of depth. Finally you program the virtual camera to give you that feel of motion. I did the same effect to equally wild results for the F is for Film pilot which is, yes, still a thing. In fact, it’s very much a thing.