From C&B filtered through IMDB
YouTube plans to compete directly with broadcast and cable networks by presenting a live event on Nov. 22 that will be streamed internationally via a dedicated channel on its website, Broadcasting & Cable reported today (Monday). The trade publication commented: “The event will be the first program ever to be streamed on YouTube, though assuming it is successful, it will not likely be the last.” B&C described the program as “equal parts concert, party and variety show” and said it will feature some of the personalities and celebrities who have “gone viral” on the site.
The attempt to legitimize what are basically audience specific solutions never ceases to amaze me. Remember when Napster went legit and tried to charge people fees for the music they had until that point gotten for free? Or when Bittorrent decided to grow their brand of particularly crafty data movement which was and still is predominantly used by people to steal copyrighted video and audio files once thought too time consuming for the average user to dedicate themselves to? Does anyone, anywhere know what the Bittrrent Entertainment Networks are?
Now YouTube wants to play with the networks and become appointment TV? That’s the stupidest idea I’ve ever heard and it goes against everything that makes YouTube the alternative of choice to broadcast television. When has live streaming media ever been popular when it wasn’t specifically targeted to a built in audience i.e. fans of a particular band or band, etc.
So I bet now you’re curious to watch this fiasco?